Make your title short but descriptive. Try to avoid words like "must see", "wow". No buyers would search for those words. Use common keywords related to the placement category and your item, which buyer might use during the search.
Attach at list one image to your free classified. Ad with attached images usually attract more attention from buyers. Show off your item by attaching up to 5 images. If you have an online image, then provide a URL link to it during ad placement. Note: An online image would not have a thumbnail view on an ad display page.
Increase your ad visibility and stand out from the crowd by placing your ad into "What's Hot" list. "Hot" ad is displayed on a special "coupon style " page with thumb preview (if image is attached). A special icon is placed next to the ad title in a category list view. In addition "hot" ad displayed separately on subcategory list page. And finally 7 latest "hot" ads displayed on this page (top right corner)